In real estate booklet listings, big money makers aren’t what a fantastic investor will want to search for. Listings that provide the maximum commission to the realtor will be promoted first, and take up the most screen. Properties which are cheaper, give less commission to the real estate agent, are more difficult to manage, and therefore are more challenging to sell and market will be relegated to the back of the booklet. I am not implying that this is a wrong company move, as most people would do this. Realtors are in business to market their listings and will attempt to sell a costly listing over a more affordable listing. To the tiny individual investor or developer, this represents a superb chance to snap up some excellent rural land properties by looking in the perfect spots. 1 day, at a McDonald’s in a tiny little town in north-central Washington, I decided to learn what listings were available. I caught as many colorful brochures and plain paper listings as I could, and went home to spend a few hours looking them over. As I guessed, the priciest listings were in front with all the amazing reasons why anybody should purchase these properties. Since I was searching for the land listings, rural residential land particularly, the procedure became a bit more involved. I eventually stumbled upon the rural residential land listings–at the back of the booklet. It only took up two lines, so the real estate broker had probably had a limited amount of room to complete the listing. I decided to look to this advertisement, and not simply because the price was cheap. The possible value of a property using a creek, phone and power got my attention. I called the agent but the record had expired, meaning the actual estate agent’s contract with the vendor was no longer legitimate. I don’t know whether the listing died soon after the representative listed the property on the booklet, or if the record expired nicely after the brochure was distributed, and was for some time, but it did not matter. The agent gave me the telephone number of the vendor and I contacted them directly, and managed to negotiate a cost of $8,000 money to close a couple weeks later. Eight decades later, this land has returned not just our initial costs, but has thrown off tens of thousands of additional dollars and still yields a monthly income.